Birkenstock: The Evolution of a Universal Purpose and Zeitgeist Brand (Hardcover)
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型番/商品コード: MGDUPNUYB6X
参考価格: 21,125円
16,900円 （税込・送料無料）
16,900円 （税込・送料無料）
商品仕様・詳細情報
【お取り寄せ・キャンセル不可の商品】：2週間~4週間でお届け（お急ぎの方はご遠慮ください。） ／ 【本の説明】464ページ 150*227mm 言語：English 国：ドイツ 567g ISBN：9783791393322 ／ 【本の内容】The remarkable history of a shoemaking dynasty which dates back to 1774 BIRKENSTOCK is a global brand--i.e. a brand with universal relevance--serving an essential human need: walking as intended by nature (naturgewolltes Gehen). This also means that BIRKENSTOCK is what we might call a \"purpose brand\" a brand that makes a contribution to society beyond the corporate sphere. For two and a half centuries the family has dedicated itself to foot health and has thus made brand history. In recent decades the public perception of the Original Birkenstock Footbed Sandals has changed dramatically. These sandals have been a coveted item for health fanatics a subcultural style item a symbol of
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