Marketing in Foodservice Operations (Paperback 1st)
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型番/商品コード: MREUJVWF4T1
参考価格: 20,842円
16,674円 (税込・送料無料)
16,674円 (税込・送料無料)
商品仕様・詳細情報
【お取り寄せ・キャンセル不可の商品】:2週間~4週間でお届け(お急ぎの方はご遠慮ください。) / 【本の説明】336ページ 150*224mm 言語:English 国:アメリカ 362g ISBN:9781394208333 / 【本の内容】A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice Operations a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes that have gripped the discipline in the last two decades the book discusses basic marketing information and includes a heavy emphasis on modern forms of digital marketing in the industry. Learn how to identify a target market and create a marketing plan as well as how menu prices impact an organization’s marketing. The authors also de